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Expert in SEA Localization
Acquire the skills to become an expert in the localization and transcreation of ads for search engines
SEA is a multimillion field of specialty needs skilled linguists who understand how ads work and how to localize and optimize the content to achive the best results.
If you want to become part of the most searched professionals by marketing and translation agencies, then this 3 day live course is for you.
Search-engine advertising (SEA) is together with search-engine optimization (SEO) a part of search-engine marketing (SEM). Advertisements in the form of text or images are posted on search engines and other channels (such as Google) to improve the visbility of businesses and brands (and their products or services), as appearing high up in the SERPs help those companies selling their products or getting leads for their campaigns.
In this course Alfonso will provide you with the skills to understand how ads work, the importance of keywords (and how to find and select the best ones), the backend and frontend of an ad, and how to efficiently localize ads for specific markets.
You will get the skills you need to succeed in one of the most demanding and fastest growing fields of expertise, and you will be prepared to work for a wide range of clients.
All of that with some interesting real-life examples and short activities during the course.
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